The study defines “binge-watching” as viewing three or more episodes of the same television program on the same day – something we are more likely to do now than ever before.
More than a third of those polled said they enjoyed shows more when they could watch multiple episodes in a row, and 32% said they often waited until a series ended before watching it.
People are also less ashamed of their viewing habits. Only 30% said they viewed binge-watching negatively – a big drop from the 53% who said they had negative perceptions in TiVo’s survey last year. However, the binge resulted in 31% sleep loss, while 37% watched a show for an entire weekend.
Meanwhile, 66% of those surveyed said Netflix was their favorite destination to watch binge episodes, with original drama series
Unbreakable Kimmy Schmidt and Card castle
among the most popular shows in recent times.
Jonathan Steuer, director of research at TiVo, said: “Binging is booming – not just during the slack periods of TV programming over the summer or the holidays, but all year round – and as Programmers such as Netflix, Hulu, and Amazon continue to release the original scheduling a full season at a time, we expect this trend to accelerate. “
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