Tim Hortons celebrates two years in China with Tencent funding – TechCrunch

Tim Hortons, the Canadian espresso and donut big, has raised a brand new spherical of funding for its Chinese language firm. The funding is led by Sequoia China with participation from Tencent, its digital associate in China, and Japanese Bell Capital. The spherical comes two years after Tim Hortons made its foray into China’s booming espresso trade.

Tim Hortons didn’t disclose the quantity of its newest fundraiser, however famous in a social media publish that the product shall be used to open extra shops, construct its digital infrastructure, model presence, and many others.

Chinese language social media and leisure big Tencent first backed the 57-year-old Canadian espresso chain final Could. On the time, the tie-up was seen as Tencent’s determination to counter rival Alibaba’s alliance with Starbucks to ship espresso and assist the American espresso titan go digital in China.

Tim Horton’s collaboration with father or mother WeChat goes in the identical course. It has to date amassed three million members due to its WeChat mini program, a sort of light-weight app that runs in prompt messaging. To draw younger Chinese language shoppers, Tim Hortons opened an e-sports themed cafe with Tencent, the biggest video games firm in China.

Two years after its debut in China, Tim Hortons says it has achieved storefront profitability with a footprint of 150 places in 10 main cities. It plans so as to add greater than 200 places in 2021 and attain 1,500 shops nationwide within the subsequent few years.

The dramatic rise and fall of espresso supply start-up Luckin has introduced the prospects for the Chinese language espresso market to the fore. Regardless of the funding frenzy round Luckin and different espresso firms, espresso consumption nonetheless has comparatively low penetration in China in comparison with nations like america and Germany. Alternatively, espresso consumption is rising at a a lot quicker fee of 15% in China, effectively above the world common of two%, and is predicted to achieve 1 trillion yuan ($ 150 million) in 2025, in response to a 2020 report. report by Dongxing Securities.

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